Celebrity Case Study

The Show




NEC | Birmingham

The UK’s must-attend furniture and interiors event. Industry professionals visit the 5 halls of the NEC, Birmingham to learn new trends and see the new products on show. 


With 4 open sides and additional space on the stand, Icon managed to double the number of product launch podiums included in the design.
To create the desired ‘home’ feel, Icon used both ambient and product focused LED lighting with a full fabric ceiling and strong branding.
Its close working relationship with Celebrity has meant that Icon’s team has learnt a great deal about the product range. Icon has researched and developed new manufacturing and display techniques, from the most efficient lighting options through to some new construction methods. As a result, Celebrity’s stand is one to remember, in terms of meeting the brief, attracting interest and being built on time and in budget.

Icon, 42-Creative and the Celebrity marketing team have been working together for the past 5-years to promote the brand as one of the UK’s leading manufacturers of rising/reclining chairs.

The Celebrity team had secured a larger, island-style space with no walls, allowing for more product launch displays to be included in the design. In addition, some exciting lighting solutions were included to create the desired ‘home’ feel to the stand.

The stand was a fantastic representation of the Celebrity brand. Not only were we impressed with the final product, we also received countless compliments throughout the exhibition.


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