Westland Unwins Case Study

The Show




NEC | Birmingham

The Garden, Leisure, Equipment Exhibition (GLEE), held at the NEC is the UK’s largest showcase of garden and outdoor living trends, with 7000+ visitors each year.


Designing, manufacturing and installing to a 6-metre height creates challenges including planning permission, structural calculations and regular building inspector visits for any stand higher than 4-metres in the 6-metres exhibition zone.

Icon’s years of experience and professional team of CAD designers, carpenters and project managers ensured all these requirements went without a hitch.

Utilising specialist access platforms and lifting equipment, Icon provided 6-metre high graphic walling and living display areas dressed with products and plants. There was also a hospitality area to seat 50 guests, a variety of audio-visual outposts throughout the stand and a fully functional kitchen.

Westland, one of the fastest-growing horticultural companies in the UK required a visual presence throughout the whole hall at GLEE utilising the available 6-metre height cap.

The brief required a central hospitality area with luxury outdoor furniture, audio-visual displays, living displays supported with marketing messages for the various sub-brands plus graphics of the company’s international advertising campaigns around the stand perimeter.

The accolades for the stand design at GLEE keep coming in from around Westland, and from the highest levels! This is where we need to be!


  • icon-westlands-gallery3
  • icon-westlands-gallery1
  • icon-westlands-gallery2