Gamma Case Study

The Show




Excel | London

Cloud Expo at Excel is the industry-leading event for emerging technology, offering the most informative and comprehensive cloud computing services and solutions.


The team worked closely to make the stand fit the brief, with a visually stunning presence and immersive and interactive elements.
The floating slatted walkthrough alone was an eye-catching feature, but the addition of touchscreen displays, a retro sweet wall and a large format BATAK game made the stand highly appealing to visitors.
Well-positioned LED feature lighting added to the overall effect and highlighted key areas of the stand.
As the stand needed to be functional as well as aesthetically pleasing, Icon included a storeroom, allow the team to make best use of the display space available whilst still having somewhere to store the essentials.

Gamma is a leading supplier of voice, data and mobile products and services in the UK.

Icon worked closely with Gamma’s marketing agency to design, manufacture and install the stand at Excel in London.  A breath-taking slatted walkway entrance invited guest through to an interactive area with games on display, to encourage new and existing customers to visit the friendly Gamma team.

The stand, the team, the level of quality and standard of finish is impeccable, the whole team were stunned on arrival and were very excited to be on the stand when the show opened.

Donna Bowen for GAMMA

  • icon-gamma-cs3
  • icon-gamma-cs2
  • icon-gamma-cs1