Icon helped RGK create a specifically designed product and information area within its headquarters, to showcase the company’s products and values.
It was important that the showroom area highlighted the individuality of each wheelchair, and showcased the quality and care that goes into every single wheelchair that RGK makes.
Icon used black and white illuminated glass platforms to enhance the designs of the wheelchairs as the light reflected in the aluminium and titanium frames. Additional graphics mounted on the walls around the room, with inspirational photographs of some of RGK’s celebrity ambassadors, added to the overall effect and highlighted how proud the team at RGK is to sponsor some of Great Britain’s teams.
RGK manufactures bespoke, made-to-measure wheelchairs for sport and daily use.
The company wanted to create an inspirational showroom area in its head office in Burntwood, Staffordshire that could help convey how every chair is unique and built to suit the requirements and individuality of each user, as well as create a permanent mini-exhibition area showing some of the wheelchairs belonging to some famous people.